Crayola EyeCreate Campaign
Anna Litofsky is a graphic designer and illustrator from West Chester, PA using art to tell stories.
Crayola, EyeCreate, Branding, App, Packaging, Marketing, Illustration, Anna Litofsky
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Crayola EyeCreate Campaign

  • EyeCreate Logo
  • EyeCreate App Screens
  • EyeCreate Drawing Screen
  • EyeCreate Packaging Front
  • EyeCreate Packaging Back
  • EyeCreate Illustrations
  • EyeCreate Instagram Drawings
  • EyeCreate Instagram Marketing
Date

December 2021

Category
Branding, Illustration, Marketing, UI/UX
Tags
Adobe Illustrator, Adobe Photoshop, Adobe Xd, Branding, Marketing, Packaging, UI/UX
Crayola EyeCreate Campaign

In my Graphic Design Practice class at Moravian University, we split into teams to come up with a Crayola product that answers the question, “What will Crayola look like in 50 years?” With my partner Reem Alkhaldi, we developed the branding, packaging, application, and marketing concepts for our product EyeCreate and pitched it to Crayola clients. EyeCreate is a pair of bionic contact lenses that allows the user to see their drawings appear seamlessly in the real world. One can draw on the EyeCreate app, upload their EyeCreations, and download others’ EyeCreations to their world. It’s all about using technology to encourage imagination, creativity, and connection in new ways.

 

Credits: EyeCreate illustration examples / Reem Alkhaldi

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